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or you will never get new members. People have a lot of choices on how to spend their
time and energy. The Branch is competing and must be attractive.
Membership in the party must provide value beyond mere voting. We know that members
are motivated when they feel valued by the party, that their contribution is important.
Members want to learn about – and work with – issues that interest them. They want to be
part of a team, to belong and engage in social activities with others in the party.
A Branch should work hard to keep its members. Certain strategies that can achieve this
goal:
Conduct an introductory workshop for all new members so they understand your
party and can ask all the questions they have.
Start every meeting with a welcome to new members.
Establish training and development as a regular part of the Branch’s work.
Even a simple session at regular meetings can benefit everyone – especially new
members.
Encourage projects and make sure new members are involved. Give them tasks and
team them up with experienced members.
Thank people for work they do and have fun in your Branch. Organize parties or
picnics or outings where members can socialize and get to know each other.
Talk to new members and get to know them. It is imperative that leadership take part
in this.